Creating a good brand image is an important and a priority aspect in marketing.
People trust a web development company that has proven its quality in the market. When marketing a specific product or service, witty catch phrases are usually used to make the brand name easily remembered by consumers. Before coming up with a good one, one must think of ways that can project the brand’s image well that will leave a mark to all consumers.
To be remembered for a product’s tag line means the advertisement has been successful in representing the product or service. Any tool for marketing should consider that a marketing plan will represent the business well. This idea is also applicable and important in website development and design.
Five Things to Consider When Creating a Website
When businesses decide on creating their own website, one must consider some aspects in web development and design that will clearly represent their company. False advertising is deadly to one’s business. The integrity of a business lies on how well your business is represented through your website. There are lots of things consider upon the development of your website to ensure that it represents you well. Here are five of these things:
1. Company Logo
Consumers need to remember your
company logo. Whether this is place at the top or bottom area, it should clearly represent your business with your business name on it. With millions of companies online, consumers will have a hard time remembering logos that are the same in color, size or even shape. The position of the company logo must be placed on a fixed area, designed uniquely, and made clear on your website.
2. Website Theme
Visitors on a particular website are very particular on how pretty the
theme of the website. Contrast and brightness play a vital role in making visitors stay and explore more on your website. For instance, if you are a spa company, it will be great for your website to have a theme that is relaxing to the eye. This will attract customers and look forward into trying your service.
3. Relevant & Informative Content
Sometimes, web developers and designers are too engrossed with what they are creating that content is somehow compromised. The
content displayed on the website should be meaningful and follows what the nature of the company is. Visual effects should not be overdone. It should fit what the company is trying to convey to its audience. Websites should not be cluttered with images and animations that are not relevant to its content.
4. Image-Content Balance
The website should balance the content and its images.
Image-content balance should be planned well. The images uploaded should tell what your product or service is all about. For instance, if you are promoting a line of bags online, it will be better to have photos of your bags with their description for a clearer content.
5. Uniqueness
Finally, you should have
a personal touch to your website. To stay
unique, web development company and designers should listen to what you want to have on your website. Sometimes, silly ideas can be a huge hit online. As the owner of the business, you want to contribute something to your website adding your own touch.
It is important that your website should represent your business well in the World Wide Web. Have these on your checklist to be sure that your website is still
YOU.
Source: http://www.mystechdynamics.com/website-development-and-design-how-does-it-represent-your-business
