A company's image can be defined by its logo and its colors. The combination of the two should communicate professionalism and the ability to pay attention to small and fine details. A great logo should be distinctive, appropriate, practical, graphic, simple in form and should convey an intended message. A logo should be easy to recognize and easy to remember.
For instance: Facebook, Coca Cola, Google, HP, LinkedIn, Twitter among other great brands.

A logo should be easy to recognize and easy to remember.
A logo should be easy to recognize and easy to remember.