If you’re sending emails to customers, you want your messages to look professional when they land in their inbox. Because when your emails look good, your business looks good too. This can lead to more people actually paying attention to your emails, trusting your business, and acting on the messages you send out. This may seem pretty straightforward, but if you’re a business that’s still using a personal email account (Gmail, Outlook, Yahoo, etc.) to send your emails, you’ve probably already noticed that there’s not a lot you can do to make your emails look good in the inbox. You’re able to reach your email readers, but you know that your emails don’t look their best.